CUSTOMER CENTER – NEW HOLLAND
This project is very important because on this site was born the first combine of the world, we have kept this memory with a part of the brick wall of the original plant as testimonial of Company heritage. The new premises includes severals facility for sales activity: product display, multimedia room, lounge, welcome area, bar restaurant, display tecnology and commercial offices on the first floor. The shape is influenced by the lot. Its curve dialogue with a road line but also remembers the curved line of the New Holland combine. The material follow the idea to recall natural elements: glued laminated timber, glass, pre-patinated cooper, represent the meeting of ecology and technology.
This project was built in two phases, the first in 2001 and the last in 2012. Now it’s finished.