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NEW HOLLAND CONSTRUCTION -Communication box
BAUMA-INTERMAT-SAMOTER
L’atmosfera che il cliente chiede nel brief è quello di realizzare uno sfondo per i prodotti come se fosse un vero paesaggio industriale. Lo spazio si distingue per l’utilizzo di containers bianchi che formano giochi di volumi dinamici quasi a sfidare la forza di gravità e supporti alla comunicazione, connotando cosi l’ambiente con un aspetto robusto, dinamico e comunicante. Questi volumi iconici creano un layout fatto di percorsi e angoli che invitano l’ospite a scoprire i vari prodotti, ognuno con il proprio background inconsueto.
The atmosphere that the client requests in the brief is to create a backdrop for the products as if it were a real industrial landscape. The space stands out for the use of white containers that form dynamic volumes, almost defying gravity, and serve as communication supports, giving the environment a robust, dynamic, and communicative appearance. These iconic volumes create a layout with paths and corners that invite guests to discover the various products, each with its own unusual background.