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SPECIAL DISPLAY FOR New Daily presentation – IVECO

SPECIAL DISPLAY FOR New Daily presentation – IVECO

2011 – Torino

Il lancio del nuovo Daily 2011 all’interno del Fiat Industrial Village si sviluppa attraverso una sorta di “mantello blu” che accompagna il visitatore all’interno del grande complesso espositivo industriale: un “mantello tridimensionale” che crea volumi blu che spiccano all’interno dell’enorme bianco spazio, all’interno del quali si materializza il prodotto protagonista.

Il “mantello” crea le quinte scenografiche che portano la grafica della comunicazione dell’evento con la campagna che lega “SUPER-MAN” al “DAILY dalle qualità da supereroe”.

Abbiamo steso un tappeto blu per valorizzare il prodotto e un mantello blu per farlo volare come Superman…

 

The launch of the new Daily 2011 inside the Fiat Industrial Village develops through a sort of “blue cloak” that guides the visitor inside the large industrial exhibition complex: a “three-dimensional cloak” that creates blue volumes that stand out inside of the enormous white space, within which the protagonist product materializes.

The “cloak” creates the scenographic backdrops that carry the graphics of the communication of the event with the campaign that links “SUPER-MAN” to the “DAILY with superhero qualities”.

We rolled out a blue carpet to enhance the product and a blue cape to make it fly like Superman…

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