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MERITOR EUROSATORY 2022

MERITOR EUROSATORY PARIS 2022.

La scelta radicale di non esporre prodotti porta a definire uno spazio di allestimento incentrato sulle persone: aree lounge, meeting room, area training sono gli spazi progettati per favorire il dialogo e la relazione tra il Brand e il cliente. I grandi supporti multimediale mostrano story telling sui prodotti e sull’azienda. Il successo dell’allestimento sta nei valori del Brand, sempre proiettati al futuro, trasposti nel progetto con una forte coerenza e continuità con l’immagine di marca.

The radical choice not to exhibit products leads to the define a space focused on people: lounge areas, meeting rooms, training areas are the spaces designed to foster dialogue and the relationship between the Brand and the customer. The large multimedia supports tell stories about the products and the company. The success of the exhibition lies in the values of the Brand, always projected towards the future, transposed into the project with a strong coherence and continuity with the brand image.

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