He is a graduate of the Polytechnic University of Turin and a member of the Registers of Architects in Turin, Madrid and Paris. Adjunct Professor in the academic year 2002/03.
Professor at the Master Exhibition of the Polytechnic University of Milan from 2007.
His business venture starts in the mid seventies, dedicating his professional activity to realizing coordinated image projects for industrial and commercial clients. He designs trademarks and corporate identity books for International companies.
He widens his design investigation by applying corporate identity rationale to the architecture of the industrial and commercial business premises, so that the visual aspect of the building is effective in communicating corporate identity.
From 1977 onwards he designs retail stores, the first is the teen-oriented “Yellow Submarine” in Via Roma, Turin.
The name Submarine was chosen to communicate the fact that the store extends below the basement, “underground”. This project effectively combined architecture with communication and promotion thus building a strong image for the business.
He up scales activities in response to growing business in 1985, by establishing Carmadesign. A melting pot of designers from various fields of expertise, that constitute an interdisciplinary team in which architecture, graphics, communication, personal experience and know-how can all work together creating something that is greater than the sum of all parts.
He works for international industrial groups and designs, supervises and realizes projects in Italy, Spain, England, Belgium, Brazil and China.
He enjoys taking part in regattas, loves cycling and he dedicates his scant spare time to travelling, painting, and papier mâché sculptures.