Carlo Malerba

Architect Design Leader

He is a graduate of the Polytechnic University of Turin and a member of the Professional Association of Architects in Turin, Madrid and Paris. From 2002 – 2003, he lectured at the Polytechnic University of Milan and has been Professor at the Master Exhibition from 2007. He is a Member of the Executive Board of ADI – Associazione per il Disegno Industriale – and President of the Piemonte and Valle d’Aosta delegation.

His business venture started in the mid-seventies, specializing in projects for industrial and commercial global brands. He designs trademarks, corporate identity applications manuals and items for company furniture and branding systems. He widened his design research by applying rationale corporate identity to the architecture of industrial and commercial business premises, so the aesthetic appearance of the building effectively communicated corporate identity.

From 1977 onwards he designed retail stores, the first one being the fashion teen-oriented “Yellow Submarine”, which has become an iconic image on the main commercial street in Turin. The name Submarine was chosen to communicate the fact that the store extends “underground”. This project is an example of Malerba’s skill in merging architecture and communication, effectively this retail outlet combines architecture with communication and promotion thereby building a strong image for the business.

In 1985, he scaled up his activities and established Carmadesign, responding to growing business. A melting pot of designers from various fields of expertise, that constitute an interdisciplinary team, in which architecture, graphics, communication, personal experience and know-how all work together to create something that is greater than the sum of its parts.
He designs and supervises architectural projects for international groups in: Italy, Spain, England, France, Belgium, Germany, Brazil and China.
He enjoys taking part in sailing boat racing, loves cycling and dedicates his free time to travelling, painting, papier mâché works and archisculptures.

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Francesco Lemma

Project Manager

Francesco began his career in Carmadesign in 1985. Intuition, passion, creativity, all qualities that allowed and still allow to him to design original exhibition, which perfectly meet customers’ needs.

Cristiano Malerba

Executive Account & Senior Designer

Cristiano becomes part of Carmadesign in 1994. He begins in the world of photography, on fashion sets and in advertising campaigns.

Pedro Blázquez Espí


Pedro defines his passion for Architecture in this way. Pedro arrives in Turin in 2013, coming from Spain and he really wants to learn more.

Riccardo Brancaleone


Riccardo has grown in the Exhibition’s World. As a child he was breathless in front of every exhibition and events that his father’s showed to him.

Francesca Malerba


“My father always told me that people never truly cease to study, only a few years later i could understand that he was totally right.”

Elisa Bigando

Graphic Designer

Elisa, when was three years old, played with keys model of old Olivetti, discovering associations among forms and signs.

Roberto Guariniello

Graphic Designer

Lover of beauty and curious with everything, Roberto knows that enthusiasm for his own work is the energy to auto-stimulates, essential for the team and for the client.

Fabrizio Morra

Administration Finance

On 1982, Fabrizio obtains the Classical High school diploma, but he prefers numbers instead Greek and Latin languages. On 1987, he takes a degree on Torino Economy and Trade University with maximum honors. After two years, he becomes accountant.


Our projects don’t follow a linear, “mathematical” approach, instead we apply a disjointed method, which might be slightly more complicated to manage but gives us the advantage of flexibility.
We don’t follow a rigorous guideline, in which every element is bound to it’s surroundings, instead, shifting our focus on disconnections, every element becomes a creative opportunity through an approach that disjoins it from its backdrop.
Each and every client, project and brief, each idea is “number one”, a single element that will be engaged independently, with the most appropriate design framework. The sum of these “number one” elements combines the different experiences and creates a versatile design resource pool. This process creates new discontinuity and that in turn multiplies our potential design approaches.
We take great care in the details and how they fit together, therefore by distinguishing and integrating the different elements, we tailor the approach for every single project we undertake.

Where we work

Turin, a magical city, is the primary source of our cultural background and inspiration, a fundamental and inherent influence on our work.
In 1563 Turin becomes the capital of the Duchy of Savoy, this is a period in time when the city starts growing and undergoes significant urban development.
In the following centuries, Turin experiences a period of thriving architectural development, it acquires the precision production methods essential to the grandiose Baroque style. Great names like Guarino Guarini and Filippo Juvarra live their most intense period of activity here. The designing of structures, the study of construction materials, the attention paid to chromatic combinations, all cooperate to create a deeply rooted, elegant and refined style that becomes one of the city’s distinguishing features.
In 1861 Turin becomes the first capital of the Kingdom of Italy.
In the early 1900s Turin becomes an industrial capital with the founding of FIAT. A company that, in the following years, will become the largest privately owned industrial company in Italy.
Turin, like a theatre, welcomes and embraces history and innovation, passion and rigor, culture and experimentation, local identity and Italianism.
The Alps, the breathtaking and reassuring landscape of the city, draw the eye in to a wider perspective. If you stand atop the Mole Antonelliana, the tallest brick building in Europe for a long time, and testament to man’s genius and ability to overcome obstacles, you may feel the desire to fly, forgetting that nothing is real if we do not build it.

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