HOW WE WORK

Our projects don’t follow a linear, “mathematical” approach, instead we apply a disjointed method, which might be slightly more complicated to manage but gives us the advantage of flexibility.
We don’t follow a rigorous guideline, in which every element is bound to it’s surroundings, instead, shifting our focus on disconnections, every element becomes a creative opportunity through an approach that disjoins it from its backdrop.
Each and every client, project and brief, each idea is “number one”, a single element that will be engaged independently, with the most appropriate design framework. The sum of these “number one” elements combines the different experiences and creates a versatile design resource pool. This process creates new discontinuity and that in turn multiplies our potential design approaches.
We take great care in the details and how they fit together, therefore by distinguishing and integrating the different elements, we tailor the approach for every single project we undertake.

Where we work

Turin, a magical city, is the primary source of our cultural background and inspiration, a fundamental and inherent influence on our work.
In 1563 Turin becomes the capital of the Duchy of Savoy, this is a period in time when the city starts growing and undergoes significant urban development.
In the following centuries, Turin experiences a period of thriving architectural development, it acquires the precision production methods essential to the grandiose Baroque style. Great names like Guarino Guarini and Filippo Juvarra live their most intense period of activity here. The designing of structures, the study of construction materials, the attention paid to chromatic combinations, all cooperate to create a deeply rooted, elegant and refined style that becomes one of the city’s distinguishing features.
In 1861 Turin becomes the first capital of the Kingdom of Italy.
In the early 1900s Turin becomes an industrial capital with the founding of FIAT. A company that, in the following years, will become the largest privately owned industrial company in Italy.
Turin, like a theatre, welcomes and embraces history and innovation, passion and rigor, culture and experimentation, local identity and Italianism.
The Alps, the breathtaking and reassuring landscape of the city, draw the eye in to a wider perspective. If you stand atop the Mole Antonelliana, the tallest brick building in Europe for a long time, and testament to man’s genius and ability to overcome obstacles, you may feel the desire to fly, forgetting that nothing is real if we do not build it.