The geometry is a language to communicate.
For the New Holland mark we have applied the method of the six steps:
first: the search of the trademarks of the world’s major competitors;
second: the search for signs that could communicate the Brand and its activity;
third: to draw the possible signs in possible marks;
fourth: get tested on their ability to communicate the world of agriculture;
fifth: draw the mark and make it more functional;
Six: do the moving reading function tests, in the distance, in perspective. The brand New Holland expresses the natural world and the sign of tractor tires on the ground.its harmonic and symmetrical shape, is functional in all applications, and in particular for branding the products.