SHOWROOM – BERTAZZONI

2014-2015 Guastalla

The project for the Bertazzoni Company, worldwide leader in high quality kitchens production, is a typical example of the Carmadesign skills in transforming simple location in commercial tools with a strong image.
Starting from the fact that people like visiting places where products are originated, Carlo Malerba architect and his Team has proposed a new layout, obtained from the existing space, for the showroom joined with the office building, completely restructured too.
The idea of the showroom scenic design focus the attention on the “house iconic shape”, or better on many wood house, as many as are the ranges products placed in a totally black area. The different shapes and grade of the houses create a dynamic way, something to be discovered house after house, or even better: product after product, each with its own privacy.
The graphic project has been done from Pentagram London.