FIAT INDUSTRIAL VILLAGE
+ Showroom + Museum + Offices + Restaurant + Branding
The Fiat Industrial Village project, is a first challenge where the Fiat Industrial Group show the full range of products for industry, which sells them and also make service.
This project was chosen after a competition among several architecture firms invited.
The project involve the restoration of manufacturing building in the Iveco plant in the northern suburbs of Torino.
The surface of the building is 8,000 sqm, and the external surface is 20,000 sqm.
The brief required the creation of a VILLAGE able to offer the customers a chance to see the range of products, to know them and also to meet the Brands business man. We resolved this project with reference to the world of the transport using forms that recall the box, using wood as the main material.
Alongside the display area split between the products and tecnology, the officies and meeting area have been created the facilities such as a gift shop, a bar, and the museum with the historical evidence.