October 2017 - CNHi INDUSTRIAL VILLAGE - Torino - 100 sqm
“L’ Architettura nell’ architettura”
The Box experience designed for FPT (Fiat Prower Training) is a permanent exhibition created inside the CNH INDUSTRIAL VILLAGE showroom.
The technological box contains all the innovations that you can find in the products on display: it is characterized by its industrial feature in alignment with the showroom, the red corrugated sheets and the vertical tubular blue lights give a technological suggestion to the environment and guide the visitor towards a sensorial journey with audio and video to discover the technological heart of CNH industrial. The box, inside the huge open white exhibition space where the CNH Industrial earthmoving and agricultural vehicles are the protagonists, stands out with a small red technological treasure box that enhances and connotes the entire brand as a technological avant-garde.