The shape of the exhibit is originated from the front of the product, reminding the family feeling of the whole product range. The dominant color is the same of the symbol brand. The layout solved the functional needs of the briefing, adapting itself to the shape of the corner.
The morfological coating of the shapes forms is elastic and it has been chosen among the most innovative and not expensive ones.
The press conference and the introduction of the new product have been integrated in the project.